LAN’s Sketch Like an Architect Campaign Aimed at Educating Students Amidst COVID-19

April 24, 2020
#LANSketchLikeAnArchitect Campaign

With the sudden and nationwide shift to homeschooling, it is now more important than ever to expose young students to new ideas that can spark an interest in new topics and career fields.

Through an engaging social media campaign LAN Associates is inspiring young minds to take an interest in architecture and engineering through a simple yet educational exercise.

Every Friday on Facebook, Twitter, and LinkedIn, LAN is presenting an opportunity to introduce a child to the documents for planning an architectural project. The initiative challenges students to bring LAN’s black and white drawings to life using whatever coloring tools they have at their disposal.

“Today’s students are plugged into their online lives like never before, and with social distancing and stay at home orders in place, screen time is at an all-time high,” said Jennifer Mannino, Director of Marketing at LAN. “This is a great opportunity to connect our educational clients, their students, and our staff’s children with an activity that both educates them and gets their creative energy flowing.”

LAN’s core market is architecture and engineering services for K-12 educational clients, and each week’s challenge is based on a real LAN project. While students may not be learning in their traditional classrooms right now, this initiative provides a unique opportunity for many students to engage with an activity based on a space they have a connection to, and will soon resume actively learning in.

How do I Participate?

  1. Take part each Friday by following LAN’s social media pages. Simply download and print LAN’s feature coloring project of the week from LAN’s Facebook, Twitter, or LinkedIn page.
  2. Time for your child or student to get to work! Have them color the project as they wish. Feel inspired by our architect’s reference colored project or get creative with their own coloring design.
  3. Upload the colored project back to Facebook, Twitter, or LinkedIn using the hashtag #LANSketchLikeAnArchitect. Make sure to tag @lanassociates so we can reshare your submission!
  4. Check back to our social platforms on Thursdays to see your young architect and engineer’s creation!

When Does the Program start?

The initiative is already in full swing with wide participation across a variety of age groups. The campaign has also gained positive recognition from the architectural community, with the American Institute of Architects remarking about the clever idea.